It all began in 1967 when DOXA decided to add a diver watch to its wristwatch collection. The idea of manufacturing a sports diver watch was unusual and challenging for a traditional and almost conservative Swiss watch manufacturer, founded in 1889, well known for elegant dress watches made of white or yellow gold utilizing very reliable high grade movements.

In 1967 DOXA teamed up with the US divers co. to benefit from professional diving expertise and combined it with one century of Swiss watch making craftsmanship to develop a true state of the art diver watch.

It was the Grandmaster of the American adventure novel, Dr. Clive Cussler who finally popularized the venerable orange face DOXA SUB by equipping his heroic deep-sea diver Dirk Pitt® with the legendary orange face diver watch in the late 1960's.

Milestones:

1967 DOXA teamed up with the U.S. divers co. to benefit from professional sports diving expertise and combined it with almost one century of Swiss watch making craftsmanship to develop a state of the art diver watch: The orange face DOXA SUB was born (read the story behind the DOXA SUB from it's inventor).

 
Dr. Clive Cussler had a part-time job in a dive shop in Santa Ana, CA. The day he quit the shop owner handed him over the Orange face DOXA dive watch - Dr. Cussler has been wearing his orange face DOXA since then and - he had Dirk Pitt®, his fictional adventure hero, wear one too.
1968 The orange face DOXA SUB 600T Professional was introduced.

1973 Clive Cussler published his first Dirk Pitt® novel: it was in "The Mediterranean Caper" where Dirk Pitt® was introduced to the public wearing his orange face DOXA diver watch.

2002 On the 35th anniversary of the legendary DOXA SUB 300T, DOXA re-issued the 300T series (Professional, Sharkhunter, Divingstar) in a limited edition of 1000 pieces, where serial numbers 001/1000 were dedicated to Dr. Clive Cussler.

The DOXA SUB 300T was the official time measuring device of the SEA HUNTERS team (Eco Nova Diving team) on their Takashima Island Expedition "REDISCOVERING THE LOST FLEET OF KUBLAI KHAN".

2003 As a tribute to Dr. Cussler's work and achievements, DOXA re-issued an exclusive limited edition of 3000 pieces of the legendary DOXA SUB 600T Professional of 1968 where serial number 0001/3000 is dedicated to Dr. Clive Cussler.

2004 Limited Edition of 100 Seahunter Divingstar SUB 600T produced and offered only to the DOXA Forum members and returning customers.

2005 SAHARA. The paramount picture, directed by Breck Eisner and Starring Matthew McConaughey featuring Dirk Pitt® wearing his legendary orange face DOXA, on release May 8th 2005. DOXA Produce a limited edition Dirk Pitt® SUB 600T.

2005 In an effort to supply DOXA customers with unique collectable timepieces with high after market value, DOXA introduced a strictly limited edition of 250 pieces of the DOXA SUB750T Caribbean offered only to the DOXA Forum members and returning customers.

2005 Doxa Launches the new SUB 750T Professional dive watch.
 
 
1970's DOXA magazine ad, trivial but effective "For The Time Of Your Life ... Buy DOXA" - in the Seventies, the DOXA SUB was sold in the U.S.A. by U.S. Divers cooperation.

Military applications: In the 70's, the DOXA SUB was issued as standard diving equipment to saturation divers of the U.S. Navy, the French, Korean, Polish, Navy Forces, and the Swiss Coast Guards..

vintage brochure
recent advertising
original patent file USA