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The Jura Mountains in Switzerland's canton of Neuchatel have been home at one time or another to some of the most famous names in Swiss watch making. Thus it seems quite fitting that DOXA was born here, among so many famous neighbors.

The Early Years
In reflecting back on Georges Ducommun's humble beginnings, it is safe to assume that he was probably not picked out as "the boy most likely to succeed". Born into a poor family, he was one of 13 children. Georges learned the importance of hard work and discipline early on. At the age of 12 he was apprenticed to a watch assembler - specializing in taking the many different individual parts of a watch and uniting them into 1 living, breathing timekeeper. Within 8 years, Georges was ready to take his first steps towards independence and self-reliance. This is something that has come to be a hallmark of DOXA throughout our history. Georges opened his own watch repair business at the ripe old age of 20. While the internet boom, and the culture of "start-up" companies wouldn't be documented for close to another hundred years, Georges was once again ahead of his time, doing whatever was necessary for his business to succeed. And unlike those of us at DOXA today, Georges did not have the helping hand of Federal Express! He often made his deliveries on foot, logging nearly 20 kilometers round trip - even in the dead of winter.

Hard Work Rewarded - The Birth of DOXA

Georges wanted to do more than merely repair someone else's watches, he wanted to create a watch of his own. He had achieved a great deal of success, and had established a solid reputation for his repair work, but he felt that there must be something more. Once again, glory whispered to him - and this time Georges was ready to answer.

A Legend is Born - in a Garage?

Up until this point, Georges was still working from a workshop in his backyard. Not unlike other companies such as HP, Ford, Apple and Microsoft - DOXA was truly born in the garage! It did not take long for Georges' unique workmanship to be recognized beyond Neuchatel - in 1905 he was honored in Liege, Belgium, and in the same year one of his timepieces won the gold medal at the Exposition Internationale in Milan, Italy. Beyond blue ribbons and gold medals, Georges hit upon perhaps one of the most important innovations of the era - a watch with a long-enough power reserve so that it would not need to be wound every day - or even every other day! In 1908 Georges presented his 8-day movement.

What's in a Name?

Although he had been in business since 1889, Georges felt it was time to finally realize his ultimate vision and produce his own timepieces with his own movements. In 1910, Georges registered the name DOXA. DOXA - Greek for GLORY. The die was cast, and Georges devoted himself to the promotion of his watch firm with the single mindedness of a man possessed.

And so it came to pass that the once poor apprentice found himself living in the Chateau des Monts (which is today home to the world renowned Le Locle Horological Museum). No more walking for Georges, he now made his rounds by carriage.


Timing is Everything

Georges recognized the evolving automobile racing market and began to develop instrument panel clocks for cars (as well as aircraft). He dusted off a previous project - an 8 day watch movement he had patented back in 1908, and continued to work on it until it was perfect.

Bugatti, perhaps the most innovative automotive manufacturer of the time, equipped their legendary racing cars with DOXA's instruments (in particular the 8-day movement) as part of its standard equipment.

It was this sporting tradition, and its need for split-second accuracy, which drove Georges and DOXA forward as a manufacturer of time pieces rugged and accurate enough for the demands of timing sporting events. He continued in this direction right up until his death in 1936, when his brother-in-law, Jacques Nardin (the grandson of Ulysse Nardin - founder of the Ulysse Nardin watch manufacturer), took over where Georges had left off.

While producing timepieces for travel and sporting applications continued to be a focus, DOXA also continued to produce numerous innovative watch designs for every type of customer as well as alarms, ring-watches and outright fashion watches. A date-pointer, as well as a jumping second hand watch, preceded one of DOXA's most well-known watches. This was the Grafic, which was released in 1958 - this was a watch clearly designed in the style made famous by the Bauhaus school.

There were a multitude of changes that would face the Swiss watch industry in the 1960s. It was at this time that many independent watch companies were starting to feel the pinch of going it alone. This was only exacerbated by the rapid influx of new technologies, and a growing market. DOXA came to the conclusion that a collaboration of independent watch makers would help ensure the survival of all of the companies participating, operating on the belief that there was strength in numbers. A financial partner was approached - Chronos Holdings S.A., with the goal of identifying and partnering DOXA with like-minded firms.


    Read what owners say about Doxa dive watches »

    J.E., Rancho Mirage, CA, DOXA SUB5000T Caribbean

    Just a short note to say that my Sub 5000T (68/5000) arrived in tact. It is an amazing watch and I could not be more satisfied. Special pricing made it possible sooner than I thought, and I believe I got a true bargain in a dive watch recognized around the world. My sincere thanks to all at Doxa who had a hand in producing my Seaconqueror.

    Read what owners say about DOXA dive watches »
    Joseph S., Sub 750T Professional #4093/5000

    I have to say it is an awesome piece.As an owner of a few Rolex's and Tags, I was recently thinking of adding a Rolex Sub to my collection.But the article in hr:Watches and your web site helped me in my decision.Now I have the right Sub a DOXA.Your service is great at my door in 4 days.This watch including the box it comes in far surrpass any Rolex I have and for a lot less money.Very pleased&impressed.

    Read what owners say about DOXA dive watches »
    Dean, Alberta, Canada, 2006 SUB750T Clive Cussler Professional Edition 4504/5000

    Thank you for a brilliant time piece. The watch looks a million times better in person than in the spectacular photos on the official forum and on the website (which are what sold me in the first place). This watch is unquestionably one of the finest watches I have ever purchased.

    I am very, very glad I bought this watch. Doxa's quick turnaround and prompt responses to all of my queries was also much appreciated. I normally hate waiting for things, but like a very few select other parts of my life this watch was well worth the 4 day wait.


DOXA Watches USA

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1 877 255 5017

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More about this site :

DOXA watches LTD is a traditional and independent Swiss watch brand, based in Bienne, Switzerland, this site presents the dive watch collection only. The entire DOXA watches Ltd. collection can be found here:

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