Timing is Everything
Georges recognized the evolving automobile racing market and began to develop instrument panel clocks for cars (as well as aircraft). He dusted off a previous project - an 8 day watch movement he had patented back in 1908, and continued to work on it until it was perfect.
Bugatti, perhaps the most innovative automotive manufacturer of the time, equipped their legendary racing cars with DOXA's instruments (in particular the 8-day movement) as part of its standard equipment.
It was this sporting tradition, and its need for split-second accuracy, which drove Georges and DOXA forward as a manufacturer of time pieces rugged and accurate enough for the demands of timing sporting events. He continued in this direction right up until his death in 1936, when his brother-in-law, Jacques Nardin (the grandson of Ulysse Nardin - founder of the Ulysse Nardin watch manufacturer), took over where Georges had left off.
While producing timepieces for travel and sporting applications continued to be a focus, DOXA also continued to produce numerous innovative watch designs for every type of customer as well as alarms, ring-watches and outright fashion watches. A date-pointer, as well as a jumping second hand watch, preceded one of DOXA's most well-known watches. This was the Grafic, which was released in 1958 - this was a watch clearly designed in the style made famous by the Bauhaus school.
There were a multitude of changes that would face the Swiss watch industry in the 1960s. It was at this time that many independent watch companies were starting to feel the pinch of going it alone. This was only exacerbated by the rapid influx of new technologies, and a growing market. DOXA came to the conclusion that a collaboration of independent watch makers would help ensure the survival of all of the companies participating, operating on the belief that there was strength in numbers. A financial partner was approached - Chronos Holdings S.A., with the goal of identifying and partnering DOXA with like-minded firms.